Building trust with the clients by emphasizing with them and understanding their aspiration's, concerns and needs, good listening skills and the ability to ask right questions.

Good Knowledge of the available financial products and options, there risk - return profile and a strong understanding of the behavior and track record of various investments and there asset classes.

Familiarity with taxation with regard to various investment options is very important.

Understanding the various stages in a client's wealth and life cycle and his asset allocation is very important. One advise clients to start investing early, encouraging regular investment to gain the benefit of compounding of the rupee. Understanding the type of client (i.e. the young and accumulating, the middle aged with family commitments and the retired) is also important as it helps you plan a strategy.

An organized way of working, including a written financial plan, which documents client's needs and resources along with a specific investment strategy with objectives combined with a continuous evaluation for progress made towards achievement of the objectives.

Regular contact with clients specially during the times when the clients portfolio has declined in value and helping them realize that such setbacks are temporary. Helping them keep their eyes on the said goals and assuring them that over the time the portfolio should perform to their expectations.

After Sales Service is one of the most important aspect of financial planning. It requires one to go that extra mile exceeding expectations setting one self apart from other distributors. It would include seeing to changes in your clients requirements, and recommending a change in the investment strategy if required. Keeping the client updated on new schemes and products and as you represent the interest of the mutual fund and the client, one should regularly follow up with the mutual fund if your client has a problem related to services.